The Russian esports organisation BetBoom Team has unveiled their new jerseys for the upcoming season.
As part of the announcement, the club released a video featuring singer Dora and players from BetBoom Team’s Counter-Strike 2 and Dota 2 rosters, including Vladislav "nafany" Gorshkov, Pavel "s1ren" Ogloblin, Alexander "zorte" Zagodyrenko, and others.
At the end of the video, the esports players showcased the new uniforms. The changes included not only new colours and logos but a complete redesign of the style, incorporating "fresh and interesting visual solutions."
BetBoom Team's CEO, Alexander Sevirinov, commented on the rebranding:
"Today is an important day for our club. We are not just announcing new uniforms; BetBoom Team now has a new style, reflecting fresh and interesting visual solutions in our identity. A focus on aesthetics, collaboration with key influencers, community engagement, and creating quality content are all fundamental principles in shaping our brand. Such a significant event as a style change needs to be announced vibrantly, so we prepared an announcement video with our friend, Dora. Enjoy the video!"